GENERAL INFORMATION
In 2019 Academy Sports & Outdoors approached Guerilla Suit with the need for an immersive online lookbook and editorial experience. They wanted something that could be templated and used season to season. They also needed the ability to update it themselves once it was built. For this project, we decided to use Webflow to design and build their lookbook in-house. This was my first experience with Webflow, but it sent me down the path of pursuing web as more of a specialty. This single-page site included 3 expandable editorial stories, product thumbnail hovers overlayed on photos, and a fixed progress bar along the top of the site to give users a reference point to where they were in the page.
